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84.51° women challenge the status quo and drive results

84.51° women challenge the status quo and drive results

84.51° women challenge the status quo and drive results. They analyze. They challenge. They are innovators.

84.51° values every opinion – regardless of gender – which is one of the many ways it is pushing for progress in diversity and inclusion.


Meet Cara Pratt, Vice President Customer Communications, Product Strategy & Innovation

8451 Caroline Pratt

Cara was named a Progressive Grocer 2018 GenNext Award winner, recognized as an emerging grocery leader under the age of 40 who demonstrates a commitment to a career in either the grocery or consumer packaged goods (CPG) industry.

Cara is a trailblazer in the quest for providing customers and CPGs the tools needed to deliver the best possible shopping experience. She led the rollout of Kroger Precision Marketing (KPM), which harnesses best-in-class data and analytics from 84.51° that transforms customer data into personalized communication and experiences with CPG brands. Under her leadership, the early results of KPM outrank any and all previous industry standards both on and off Kroger digital properties.

As Vice President, Customer Communications Product Strategy & Innovation, Cara Pratt ensures Kroger and CPG companies have a robust, high-impact product mix to execute brand activation plans.


Meet Terron Wilson, an inspirational Talent Manager with 84.51°

Women executives at 84.51

Terron is a Talent Manager, Diversity and Inclusion at 84.51° - and prior to this she was a Partnership manager in the company's Customer Communications Team where she worked with a variety of consumer-packaged-goods companies to help build their customer communications strategies in order to meet business objectives and reward Kroger shoppers.

Terron ensures 84.51° is driving a diverse candidate pipeline in its University and experienced-hire recruiting. She helps 84.51° establish relationships with historically black colleges and universities and broaden the company's recruiting efforts at existing university partners.

“Terron has been on our 84.51° Inclusion Council from its start and has demonstrated great leadership and passion for Diversity & Inclusion,” says Beth Giglio, Senior Vice President of Human Resources at 84.51°. “We are excited to leverage her skills and experiences from her Client Management roles with CPGs as she helps us build great external relationships in the talent industry.”

Wilson will also lead the execution of 84.51°’s three-year Diversity & Inclusion strategy which focuses on driving outcomes such as removing algorithmic bias and ensuring the company’s leadership is fostering and cultivating an inclusive culture.

Terron is pleased that 84.51° offers a supportive workplace where employees are encouraged to challenge convention as they pursue forward-thinking ways of using data to serve customers.

84.51° fosters an open, collaborative environment where there is flexibility in how the work gets done. They even have working treadmills, bike desks, privacy work spaces and much more.

People at 84.51° are encouraged to leave work at a reasonable time. And they're given five weeks of vacation plus their birthdays off, and they enjoy many on-site perks such as massages and free gym and workout classes.

84.51° also consistently supports giving back through volunteering and philanthropic efforts.

So you can understand why Terron loves working at 84.51° and is enjoying her thriving career.

84.51 values

Join women like Terron at 84.51°

Interested in pursuing your own career path with 84.51° and seeing what current job vacancies match your interests?
 

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