Amazon leads BrandZ's rankings of Top 100 Most Valuable Global Brands, remaining a highly meaningful brand for consumers

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Amazon tops BrandZs Most Valuable Global Brand list

Amazon tops BrandZ's Most Valuable Global Brand list

 July 14, 2020

Amazon has secured its place as BrandZ's Most Valuable Global Brand for another consecutive year.

The 2020 BrandZ Top 100 Most Valuable Global Brands ranking is released by WPP and Kantar. 

"Thank you to our employees all over the world for being relentlessly customer obsessed. Our place on this list is due to your invaluable work for customers," tweeted Amazon in response to this impressive accolade. 

Technology brands dominate the top of the ranking

The global pandemic has impacted brands regardless of size or geography, but brands with a point of difference, through creativity and innovation have proven their resilience, and are set to find growth faster during recovery.

The BrandZ Top 100 Most Valuable Global Brands have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value. 

Brandz cites that Amazon is the world’s most valuable brand, growing 32% to US$415.9bn and accounting for a third of the BrandZ Top 100's total growth. 

Technology brands continue to dominate the top of the ranking, representing 37% of brand value in the Top 100 and growing overall by 10%. 

Amazon was followed by further leading brands including Apple, Microsoft, Google, Visa, Alibaba Group, Tencent, Facebook, McDonald's and Mastercard. 

Digital transformation is key

Amazon Brandz Top 100

The BrandZ's report explored how high-performing brands like Amazon have been responding to the COVID-19 crisis to remain meaningful to consumers. 

"Although consumer reliance on home delivery during the pandemic stretched Amazon's logistics capabilities, it also affirmed Amazon's strength," stated the report. "Thanks to Amazon's digital transformation over the past decade, the company successfully responded to customer requirements of online shopping and flexible delivery options."

Work for one of the world's most valuable brands

Amazon continues to be a very customer-centric company, so if delighting customers is important to you then make sure you research and apply for some exciting jobs with this global leader.


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