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Senior BI Analyst - Digital Music


London, United Kingdom


At Amazon, we are working to be the most customer-centric company on earth. Prime Music is an integral part of Amazon Prime. We have ambitious plans to grow the service further and are looking for exceptionally talented, bright, and driven people to join our team.

The Senior Business Intelligence Analyst will be a member of Amazon's Digital Music team in London. This position is responsible for turning data into actionable and insightful information, by developing and executing standardized reporting and analysis that will provide clear insights on customer behavior and marketing activities impact. She/he will share insights and recommendations and act as a thought partner of the leadership team to develop customer acquisition and retention initiatives, building a loyal customer base, and creating marketing strategies for current and future products.
We are looking for experienced and results oriented candidates who have a proven track record of solving complex and broad business problems applying appropriate analytical best practices.

Key Responsibilities
· Lead Business Intelligence team for Prime Music in the UK.
· Own demand generation analytics and reporting which includes proposing, driving creation of and managing metrics and analyses that monitor and improve marketing effectiveness.
· Develop and execute standardized reporting and analysis to improve customer behavior knowledge. Retrieve and analyze complex and large data sets to provide insights on customer life cycle and customer engagement. Analyze historical data to identify significant trends and drivers.
· Establish scalable, efficient, automated processes for large scale data analysis.
· Engage critical decision-making processes of the Digital Music leadership team.
· Perform comprehensive analysis to support ad-hoc reporting requests.
· Develop and maintain predictive models for customer attrition and upsell.
· Develop A/B test scenarios and monitor results of customer engagement initiatives. Propose recommendations based on the analysis of those results.
· Provide support for new functionalities and product launches within the Amazon Digital Music Entertainment ecosystem. Assist in the definition and delivery of a marketing strategy for these new releases.
· Work closely with the US Digital Music BI team in Seattle.
· Have the obsession to drive a better customer experience through everything that we do here at Amazon.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.

By submitting your resume and application information, you authorize to transmit and store your information in the group of companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.


· Bachelor's degree in Mathematics, Engineering, Statistics, Computer Science, Marketing or Finance, MBA preferred.
· Several years of experience as a BI Engineer, Business/Financial Analyst or Systems Analyst preferably in an internet-based or a retail company with large, complex data sources.
· Proven analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and concepts.
· Advanced SQL writing skills and solid experience with Excel and working with databases.


Excellent oral and written communication skills and an ability to influence others internally and external
· Strong ownership and bias for action; ability to internalize goals and work independently to create appropriate action plans for those goals
· Strong problem-solving skills; ability to analyze issues and create appropriate tactical plans
· Meticulous attention to detail: ability to juggle many tasks in parallel without lowering your quality bar
· Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization


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