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Digital Centre of Excellence Marketing Partner (Africa)


London, United Kingdom

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
Today our Centre of Digital Excellence stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination. With an audacious ambition, the Digital Centre of Excellence has been created to lead Diageo to the edge of digital and push forward our global marketing capabilities across 180 countries and 29 category-leading brands.
As the Digital Centre of Excellence Marketing Partner in Africa, you are a key business partner for our marketing teams (and broader business). You partner with marketing community to power our marketing with digital, daata bringing global best practices, tools and standards
Here to understand why – the marking objectives - and take ownership of providing support from the CoDE to help deliver the best solution imaginable enabling our brand teams to maximise the tools and expertise of the Digital Centre of Excellence.
With our internal Digital Technologists and Digital specialists at your side, obsessed with finding the perfect solution for you through their own knowledge and that of third party agencies, you will direct the path to success for your partner brands via a strong cross-functional team.
This role can be as high impact as you want it to be – a big role within the Digital Centre of Excellence with a broad, cross-market remit, and one that will drive digital transformation strategy into action across the business.

Key Responsibilities

•The Marketing Partners sit at the heart of our Digital Centre of Excellence, and also act as an extension of our marketing teams; it’s your responsibility to bridge the gap between marketing and technology as the forefront member of the Digital Centre of Excellence team
•You inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools
•You work in collaboration with the brand teams at every stage of their digital activity, bringing expertise, speed, agility and stability to our digital marketing through the use of tools and technology – which your digital technologist colleagues will provide guidance on
•You’ll have a particular area of digital that you are passionate about, and you’ll spend a quarter of your time evangelizing this through the business.
Qualifications and experience required

Experience required
•The right digital champion for this role has demonstrated success in a similar role, or through consulting and/or digital agencies with a skew towards Digital Marketing
•An understanding of developing digital markets and ideally experience working in Africa
•Experience in Adobe Analytics, Adobe Experience Manager, Adobe Audience Manager desired

Leadership qualities required
•Passionate about making an impact
•Excellent leadership skills
•A methodical and clear approach to identifying and mitigating potential problems
•Able to work well with team members across the globe in person and virtually
•Be a subject matter expert in at least one area of Digital Marketing


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