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Digital Marketing Manager


London, United Kingdom


Diageo is currently in the process of significantly ramping up its focus and ambitions across Digital. This role sits in the Global Travel (GT) Marketing Team, the travel retail arm of our business, and has a significant remit to lead the strategic thinking and digital execution across the whole of GT.

GT is the shop window for our Premium Core and Reserve brands across Travel locations globally – from airports to border stores, we’re looking for the right person to transform the way we think about the consumer journey around the Travel experience using digital and data. The role will deliver digital thought leadership for the business and work with the GT marketing teams (and partner agencies) on a global level, finding the right digital solutions for our brands. This is a geographically diverse role that is a digital marketer’s dream - the opportunity to grow our brands via digital and data is as big as our imagination!

Primarily reporting into the Marketing Director of GT, you will have a dotted line to the Digital Centre of Excellence, to maximise the use of its specialist talent, tools and data and build content and communications models for our brands fit for today’s digital world. You will be an inspiring leader and ensure that the agencies that you manage, and all those you impact, are exceptional performers in digital. It will be your job to ensure that we're changing the way we connect with consumers across GT, up skilling others along the way, and opening our minds to new possibilities.

Purpose of Role

Take ownership of Global Travel performance through digital, creating new possibilities and seeing them through to stand-out execution.

Top 3-5 accountabilities Lead the Digital Marketing Strategy

Building digital thought leadership for GT: you distil digital strategy experience into standout digital direction for Diageo, building portfolio initiatives as well as partnering on individual brand plans. You take into consideration the geographical nuances of GT and understand broader media, making active choices between digital and other media channels.
Creating possibilities: Brand teams will enjoy partnering with you as you bring strategic consumer-centric thinking and are able to challenge plans creatively
Injecting data driven marketing into GT: You use data and digital tools, and form new data partnerships, to lead to a better result
Capability Building: You are a leader, you train and up skill others across GT – both in marketing as well as across the commercial team.
Agility – You work across a portfolio of brands, whilst still staying current with external best practice and industry thinking.

Qualifications and experience required

Strong experience in digital planning / strategy - you will demonstrate the real commercial impact you have made via digital!
Multi-market experience
Superb at leading and working as part of a multi-market, multi-discipline team with a proven ability to manage multiple stakeholders while maintaining integrity of idea and quality in delivery
Ideally with global travel experience
Wired on all new and emerging technology trends and Marketing opportunities
Influential and able to speak credibly.


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