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Sales Representative Retail


Eindhoven, Netherlands


Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Smirnoff, Guinness, Baileys, Johnnie Walker, Captain Morgan, Tanqueray - to mention a few. Diageo is a global company, with its products sold in more than 180 markets around the world. We invest behind our brands with industry leading responsible marketing to support top line growth. We employ around 28,000 talented people worldwide with offices in over 80 countries. Diageo has received multiple awards for being a good employer; e.g. being the eighth best multinational to work for worldwide in 2013. We promote a healthy work-life balance and offer a competitive salary, together with a comprehensive benefits package.

Our vision in the Benelux is to be the undisputed leader in growing our core spirits. In particular: Johnnie Walker, Smirnoff, Baileys and Captain Morgan.We are looking for you to support in achieving our great performance ambition!

The role

You are responsible for the most important element of our business; making sure our customer, category and brand plans are executed brilliantly at the shop floor. You will make sure that wherever we connect with a consumer/shopper; he/she will find our brands in a consistent and appealing way.

You will arrange meetings with the off trade customers (owners & store managers of specialist stores/ independent retailers) and build great commercial partnerships with them. Our sales operations team will support you with prioritized journey plans. You will accordingly arrange appointments to deliver agreed sales targets and to secure implementation of Diageo's execution standards. You measure and evaluate business performances and identify & initiate proposals for incremental business. You have the ability to build strong business relationships & you thrive for win-win outcomes: customers are growing their business by selling our great portfolio of premium drinks. This is a commercial position: you are responsible for driving and inspiring customer loyalty by implementing marketing & sales activations whilst ensuring that our products are recommended by shop staff.

This is an amazing opportunity to enter our business and build on a great career in Diageo! You will learn how our business operates and quickly get a good understanding of our customer and consumer needs.

Your profile

It is not about years of experience, but about having the right attitude!

  • Master or bachelor degree

  • Relevant experience in sales is a plus. This can also be commercial experience gained during your studies.

  • Dutch native speaker and fluency in English (we are an international organisation)

  • Networker and confident

  • Understand consumer types, attitudes and trends

  • Strong influencing skills: the ability to impact customer behaviour at the point of purchase

  • High level of structure

  • Self-starting and resilient

  • Strong analytical and negotiating skills

  • Quick learner; in order to sell the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly.

  • Restless, agile, competitive

Do you hold yourself to the highest standard with real accountability for results? Then let's talk!


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