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Digital Analyst EMEA


London, United Kingdom

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.
Today our Digital Centre of Excellence stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination. With an audacious ambition, the Digital Centre of Excellence has been created to lead Diageo to the edge of digital and push forward our global marketing capabilities across 180 countries and 29 category-leading brands.

Reporting to the Global Digital Director, Data & Analytics, we have a newly created role for a Digital Analyst (EMEA) to join our agile, creative and resourceful team to help lead the charge in this area.

As a Digital Analyst, you are critical to achieving our vision. You will make it your mission to ensure our digital marketing campaigns are powered by data. This means that you’re up to speed on best practices and trends in data design, CRM, cookie technology, web analytics and data visualization. You are curious about the world and can easily establish causal relationship between events. You enjoy backing up your decisions and arguments with data.


•The Digital Analyst sits at the heart of our Digital Centre of Excellence, it’s your responsibility to deliver consumer insights to our brand teams, agencies and commercial teams that will help transform our business performance
•You inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training, data platforms, reporting & social intelligence tools
•You work in collaboration with the brand teams at every stage of their digital activity, influencing their game plans to embed critical digital metrics to help shape success
•You will lead the gathering of digital consumer insights from EMEA, feeding them back to the markets, our Digital Centre of Excellence and sharing learnings globally
•You will help brands embed our global data taxonomy and drive its adoption by our agencies
•You will deliver clear actionable insights
•Develop best practice toolkits and training programs to help our brand and local teams leverage the value from digital data
•Be passionate about generating actionable insight


We are looking to appoint a passionate individual with demonstrable hands-on experience in leveraging digital marketing data (all paid, owned and earned channels) to drive actionable insight, as well as experience in working with large numbers of stakeholders to push forward a common agenda.
This talented person could either be sat within an in-house digital marketing / analytics team or agency but must have experience interacting with brand teams.

A diverse workforce is essential to our success as a multi-national, multi-cultural business. Our aim is to foster a culture that provides opportunities for all, through the variety of different personalities, experiences and perspectives, creating a stimulating and rewarding working environment.
By creating a truly inclusive workplace that recognises difference and diversity of thought, feelings and actions, we can allow our people to unleash the power of being themselves, always, to enable them to Celebrate Life, Every Day, Everywhere.
We believe people need the freedom to soar. That’s why we give our employees greater control over how, when and where they work. We’re always open to a conversation about how we can make our roles work around you.


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