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Marketing Manager, Amazon Prime Video

Amazon

London, United Kingdom

DESCRIPTION

Amazon’s Prime Video launched in 2014 and it has quickly become a strategic priority for the Amazon business. This is reflected in the considerable investment that has been required to launch the service into more than 200 countries and territories around the world and the investment in Amazon Studios – responsible for the production of all Amazon Original content - winner of 1 BAFTA, 6 Golden Globes, 11 Primetime Emmys and 3 Oscars, as of 2017. The marketing team for Prime Video in Europe is based in Central London and this team has the responsibility for driving customer growth and engagement with this service through use of a very broad combination of marketing channels and internet enabled devices.

The European marketing team for Amazon Prime Video is based in Central London and we have the responsibility of driving customer growth and engagement, through a very broad combination of marketing channels across UK and Germany. While our office is based in London, our remit is EU-wide and we collaborate very closely with our colleagues in the US. We’ve grown rapidly in both size and influence and we’re looking for a future leader to join us.

As a Marketing Manager you’ll be responsible for conceptualizing, executing and continually improving Marketing campaigns to drive engagement of existing Amazon Prime members as well as the acquisition of new members. Through strategic thinking, strong data driven customer insight, and passionate ownership of your channels, you’ll maximize scale and efficiency of this exciting growth area on an international scale. You will collaborate with teams around the globe to help define worldwide strategy for your channels.

You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big. You will have demonstrable expertise in driving Marketing strategy as well as campaign execution. Amazon is highly data-centric, so importantly you will have shown you know how to test robustly and measure the full impact of marketing campaigns, using analysis to drive consistent performance improvement. At Amazon customer obsession is key, which means we fully own the messages communicated to customers and how they’re presented, we don’t outsource to external communications agencies.

Key Accountabilities:
· Own campaigns from end to end – manage targeting and segmentation briefing, messaging, content and design, planning and execution as well as reporting on individual campaign results and bigger picture trends.
· Work closely with internal and external partners to ensure campaigns are executed to the highest standard, on time and on budget.
· Develop and maintain productive relationships with global internal teams such as Life-cycle Marketing, Data, BI, Traffic, Product and Engineering, as well as external production partners.
· Manage a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements against key metrics across a range of campaigns.
· Manage budget to deliver results within cost-efficiency targets.
· Report on progress against goals to wider stakeholders – writing up proposals, roadmap plans and campaign reviews with a monthly overall review of progress against budgets and targets.
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· Maintain brand and channel standards with stellar attention to detail.
· Work closely with other marketing channels within Amazon to ensure key launches and partnerships are supported.

BASIC QUALIFICATIONS

For this role we require:
· A degree level graduate or equivalent achievement.
· Strong and resourceful problem-solver
· Excellent written and presentation skills
· MS Office including advanced Excel
· Commitment to quality and accuracy
· Excellent organizational skills
· Ability to learn quickly in a challenging environment
· Ability to problem-solve under pressure
· Ability to prioritize workload and meet deadlines in a fast-paced environment
· Background in Marketing campaigns

PREFERRED QUALIFICATIONS

Further qualifications would be a plus:
· Project management skills
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a basic criminal check. Further details of this policy/procedure will be sent to you along with your conditional offer.


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