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Data Manager


London, United Kingdom

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.

Today our Digital Centre of Excellence stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination. With an audacious ambition, the Digital Centre of Excellence has been created to lead Diageo to the edge of digital and push forward our global marketing capabilities across 180 countries and 29 category-leading brands.

Reporting to the Global Digital Director – Data & Analytics, we have a newly created role for a Data Manager to join our agile, creative and resourceful team to own and manage Diageo’s DMP and CRM data strategies, and the integration between the two.

The role will be wide and varied which means you will be liaising with a large number of both internal and external stakeholders, therefore exceptional communications skills will be key.

Top responsibilities:

Own and manage Diageo’s audience segmentation and testing strategy – applying it to marketing strategy and execution alike
Within the realm of PII, own and manage the CRM data strategy to drive recruitment and audience enhancement, automation and efficiency
Build and industrialise impactful audience reports with unstructured and structured data to enable consumer and customer plans to drive effective product penetration and ROI
In partnership with the Head of Programmatic, derive clear steps and ambitions to commercialise blended CRM & DMP data and activities
Work within Diageo’s DMP to build and size audiences using 1st, 2nd and 3rd party data, a key enabler for programmatic execution
Intimate understanding of data and the legal landscape to help shape and guide Diageo’s legal standing and consumer commitments
Drive the DMP and CRM data strategies forward and be responsible for identifying analytical opportunities to drive insight generation
Develop best-in-class toolkits and training programs to help our marketing, customer, digital commerce and other business units to leverage the full potential of data
We are looking to appoint a passionate individual, likely to have several years’ demonstrable experience of working with multi-regional consumer marketing databases, with fragmented data, or with complex consumer data landscapes, as well as experience in DMP management.

This talented person could either be sat within an in house programmatic / CRM team or agency but must have experience interacting with brand teams.

We are looking for a confident personality with good communication skills. A person who takes an open and inclusive approach, and demonstrates excellent stakeholder management skills (Marketing, Technology)

A diverse workforce is essential to our success as a multi-national, multi-cultural business. Our aim is to foster a culture that provides opportunities for all, through the variety of different personalities, experiences and perspectives, creating a stimulating and rewarding working environment.

By creating a truly inclusive workplace that recognises difference and diversity of thought, feelings and actions, we can allow our people to unleash the power of being themselves, always, to enable them to Celebrate Life, Every Day, Everywhere.

We believe people need the freedom to soar. That’s why we give our employees greater control over how, when and where they work. We’re always open to a conversation about how we can make our roles work around you.


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