Diageo is where women work

Home    Diageo    Jobs    Job

Job is no longer available

Customer Activation Manager


Dublin, Ireland

External Job Description

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

Arthur Guinness, Alexander Walker and all those many talented people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit.

We are a young company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.

Reports into Ireland Customer Marketing, the department at the heart of our commercial business that ensures our sales teams have all the insight, growth drivers and tools they need to deliver fantastic performance. This role is responsible for leading the customer activation plan, working with sales and European Customer Marketing

Key outcomes:

To activate an 18 month activation plan for your aligned customer as part of the annual IBP process
To project manage the implementation of all growth drivers/execution standards, deliver excellence in activation
To execute in store/outlet visibility solutions that overcome operational barriers at the POP e.g. PDUs and dollies.
To support the provision of accurate product information of all new packs, products and POS items, ensuring we deliver on time every time to our customers
To ensure customer commitment/nominations are secured within agreed lead times
To input into M&E to ensure we are constantly improving our plans
Top functional capabilities for this role:

Internal or external experience as Field Sales equivalent, external/internal retail operations or customer marketing experience
Project Management, Analytical and core selling skills
Can build powerful relationships and work collaboratively within a team
Strong commercial drive and commercial curiosity
Top 3 leadership capabilities for this role:

Consistently deliver great performance - Demonstrates drive to make a positive difference to business performance. Identifies clear priorities and focus on them at all times
Find solutions - Is imaginative in finding solutions to issues and pursuing opportunities for the business. Generates ideas and moves them to action
Grow Yourself - Develops and applies self-awareness, gets to know own strengths and development needs. Looks for and responds to feedback.

What would you need to demonstrate in order to be successful in this role?

You have the operational capability to create detailed activation plans aligned to the delivery of our financial objectives, you can flex between long term planning and activation project detail and you are financially astute and rigorous in decision making.
You can create the conditions for successful internal planning between functions & execution with customers – engaging stakeholders, holding accountability for delivery
You are commercially curious and you seek to drive continuous improvements in ways of working


Share this page:

  Facebook      Instagram      Twitter      Linkedin      Press release 

Join the community