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Digital/Social Media Strategist EU

Amazon

London, United Kingdom

DESCRIPTION

Amazon’s Mass Advertising team is seeking an innovative, goal-oriented, highly entrepreneurial, and proven digital strategist to join our exciting and fast-paced team. We are looking for a team player who will create new and effective ways to extend our mass media campaigns onto digital and social platforms. The team is growing as we take on new and exciting campaigns across Amazon Prime, Amazon Echo, Fire TV and integrations with media publishers, such as Facebook, YouTube, Buzzfeed and others.

The successful candidate will be responsible for creating innovative and compelling digital and paid social strategies that connect customers with our offerings and products. In addition, s/he will be a digital/social expert within Amazon, working with product and creative teams to inform plans and roadmaps, and will identify, coordinate, and communicate best practices amongst teams.

To be successful in this role you will need to both see the big picture and be able and willing to execute rapidly. You will understand both the art and science of online marketing and have proven experience setting up structured marketing tests and analyzing results for actionable insights. You will have proven success in driving substantial results, ideally in B2C branding, customer acquisition, lead generation and/or revenue generation, specifically utilizing programmatic and large scale digital advertising programs. You will be comfortable working with complex challenges, be self-starting, and understand the value of a rapid test and learn approach. You will be savvy about how to leverage large data sets to create sophisticated advertising programs. You’ll have a global mindset, and be equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics.

Responsibilities

· Work with media and campaign management teams as well as external agencies to integrate digital and social media strategies into a wider above the line campaign strategy and broader digital activations
· Provide social and digital strategy thought leadership on the role of these channels in an integrated marketing model for both brand, demand, and campaign initiatives.
· Provide reporting and analysis of results, including forward-looking recommendations directly related to insights and objectives.
· Collaborate with the Global Insights and Analytics team to test, measure, and scale campaigns to drive effective brand perception changes and efficient sales demand.
· Ensure best in class pricing through negotiations, bid strategies, annual deals and post campaign auditing.
· Provide cultural insights, industry developments, technology innovations, & trend forecasting to inform creative recommendations and to educate internal teams
· Liaise directly with social media platforms to stay appraised of latest developments and provide insight back to internal teams on application for Amazon
· Work with 3rd party content providers to develop relevant campaigns to sit alongside internal content campaigns
· Become familiar with internal tools to create Custom Audiences for social and digital display platforms
· Manage digital buyers on campaign implementation, optimisation and learning
· Have an ability to translate overall brand strategies and campaigns to align with customer media behaviour, mindsets, digital/social channels, and technology

BASIC QUALIFICATIONS

· Substantial experience leading and executing digital and social media and/or marketing strategies for a leading consumer brand or agency.
· Current hands on experience buying digital and social media as well as a strong understanding of digital and social metrics, data analysis, and reporting tools.
· Strong understanding of AdOps technologies
· Ability to work with business leads and creative teams to successfully meet deadlines in a fast-paced, rapidly-changing environment.
· Deep analytical abilities, specifically with respect to campaign performance and experiment design and analysis
· Strong technical competency and ability to learn new systems and work with technology teams
· Independently self-motivated, team player with excellent written and verbal communication skills.
· Strategic and deeply consumer-minded approach to digital and social media.
· BA/BS degree

PREFERRED QUALIFICATIONS

· Familiarity with pan-EU media landscapes
· Knowledge of statistics data aggregation and metrics
· Experience with Google Ads, Doubleclick, Facebook Power Editor

Apply


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