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Sr. Marketing Manager, EU Mobile Shopping

Amazon

London, United Kingdom

DESCRIPTION

Amazon is looking for an experienced Sr. Mobile Marketing Manager to drive Paid Marketing of the Amazon App in Europe. You will create and execute effective paid acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize for return on investment and cost efficiency. As part of the EU Mobile Team you will play an instrumental role as we seek to acquire new mobile customers and increase engagement with Amazon via our mobile platforms.

As a Sr. Marketing Manager for Amazon’s EU Mobile Team, your key responsibilities will include the following:
· Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the Amazon mobile shopping app with a multi-million dollar yearly budget.
· Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
· Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
· Manage relationship with an agency and multiple top mobile ad networks (e.g. Google).
· Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
· Collaborate closely with mobile technical, business, and design teams within Amazon to manage simultaneous time sensitive projects.
· Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.

BASIC QUALIFICATIONS

We are looking for candidates with either Digital marketing experience or strategy consulting experience:
· Create innovative new marketing programs and/or partnerships that generate results.
· Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
· Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.
· Ability to make things happen quickly with large, less nimble partners and/or teams.
· Superior verbal and written communications skills with extreme attention to detail.
· Bachelor's degree required.

PREFERRED QUALIFICATIONS

· Proven relevant work experience in online paid mobile app marketing, mobile marketing, and/or display and search marketing.
· Proven track record of delivering growth and optimization across key metrics.
· Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc
· OR Strategy consulting experience in Top Tier firm.
· Regional or multi-country experience preferred
· MBA preferred.

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