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Commercial Manager


Budapest, Hungary

External Job Description
Diageo is the world’s leading premium drinks company. Our purpose is to celebrate life, every day, everywhere. We know that when we are fulfilled we deliver better performance. We want to make the most of life, to be the best you can be at work, at home, with friends, in the community, and for the community – for our brands to be part of celebrations big and small.

Diageo operates in European Partner Markets countries as exclusive Distributor markets. The distributor executes the marketing, sales, and distribution activities for our brands, in accordance with our Global and Regional brand strategies.

The Commercial Development Manager will equally have a significant amount of liaison with the distributor partners in providing alignment, planning and follow-up processes in support of their Country Manager. The role is designed to orchestrate a large cross-functional force in order to ensure delivery of set results and following through all specific market opportunities.

The Commercial Development Manager will need to operate with a wide stakeholder circle, aiming to co-ordinate and align with partners to ensure the Country manager is able to deliver outstanding and ever-stretching performance.

The role has no direct reports but carries commercial and coordination responsibilities in relation to our distributors, our organisation internally, and to the external marketplace.

Inspire, develop, and manage the wider organisation of distributor relationship to aid in delivering outstanding and ever-stretching performance.
Facilitate the development of excellent Integrated Business plans, by ensuring that distributor commercial force works fully in accordance with guidelines and strategies of Diageo European Partner Markets strategy.
As Commercial Development Managers you will be responsible for:
Market Expertise & Country Development
o Attend regular in-market visits to gather specific insights and opportunities into channels, efficiency of distributor sales force and use of wholesale.
o Contribute constructively in the development of country portfolio, channel trade strategy and innovation strategy
Deliver Great Results
o Own the Country P&L
Control and compliance
o Ensure control and compliance of distributors’ activation
o Track and control the effectiveness of marketing spend
Executional Excellence
o Develop close collaboration with Diageo Country Managers and Marketing teams, as well as Trade Marketing and Sales teams in distributor organizations

What we’re looking for?

At least 5 years’ rounded business experience, comprising preferably of commercial experience. Experience in another function, e.g. Finance, Marketing, and Strategy will be considered as a plus
Proven track record of operating as a self-starter in an environment in which you are required to be self-sufficient.
Cross-cultural experience is an advantage
Developing market experience is an advantage
Demonstrating deep personal accountability for great performance
Ability to build and sustain trust with others through real relationships
Great commercial understanding - customer, shopper, consumer insight to drive improvements.


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