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Online Marketing Manager

Amazon

London, United Kingdom

DESCRIPTION

Amazon is looking for an enthusiastic, creative Content and Online Marketing Manager to help build and grow our Amazon Clothing and Shoes businesses. The Content and Online Marketing Manager will play a leading role in developing the category’s style guidelines, and overall merchandising calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience. The Site Merchandiser will be responsible for ensuring the item data quality is up to date and scheduling of campaigns and promotional activities.

The Site Merchandiser will actively stay on top of new products, brands, trends and markets and optimize them from a content and promotional standpoint. The Site Merchandiser is viewed as a standard-bearer for high-quality, high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category as well as the overall business.

Key responsibilities include:
· Commercially driving the Apparel & Shoes business for Amazon.co.uk, focusing on revenue, traffic and customer experience
· Broadly managing the quality of our catalogue and the resulting customer experience; managing related projects such as improving product data quality, attribute and image collection, browse cleanups, photo studio usage, etc.
· Coordinating and managing resources to provide thorough and authoritative detail page content
· In addition to executing on promotions and features, helping to shape them by brainstorming new ideas and working with the team to optimize the merchandising strategy
· Management of data analysis and metrics to measure the performance of sales- and traffic-driving initiative
· Operating as an effective point of contact for Merchandising Managers, Vendor Managers, In Stock Managers, Legal, and PR. Interacting with vendors and other external partners, and working with internal technical teams
· Regularly testing new merchandising tactics, documenting the results and sharing best practices with the team
· Planning, development and execution of compelling e-mail campaigns
· Working closely with other internal teams to create site-wide promotional campaigns

BASIC QUALIFICATIONS

· An understanding of traffic-driving mechanisms (Email, search, browse, SEO, etc.); actively engaged in optimizing those channels for your business
· An in-depth understanding of merchandising and customer behaviour metrics, plus regular use of such data to guide decisions and recommendations
· Demonstrable ability to think on your feet and make smart decisions
· Strong planning and time-management skills
· Self-starter with ability to manage multiple tasks in a deadline-driven environment
· Highly skilled at communicating ideas effectively, both verbally and in writing.
· Excellent written English and strong attention to detail is essential
· High computer literacy, with ability to learn new systems quickly

PREFERRED QUALIFICATIONS

- Passion for the fashion industry
- Online retail experience.


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