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Portfolio Marketing Manager for Supply Chain Management Offering

Schneider Electric

Cambridge, United Kingdom

Schneider Electric is the global specialist in energy management. We hire individuals driven by a desire to impact the world. With a mission to make the most of our clients' energy, we can help solve the global energy dilemma by helping companies and individuals make more efficient use of the energy they already use. We are passionate about delivering real and innovative solutions in energy management and energy efficiency, making energy safe, reliable, efficient, productive and green.

As part of the Schneider Electric organisation, Spiral Software has a strong development focus, with over two thirds of our staff in software development roles. We provide industry-leading technology for the process industries, focusing in particular on the oil and petrochemicals sector.

We are committed to maintaining and building our technology lead making significant investments into research and development each year. Our tools are the established industry leader in crude oil selection and refinery modelling, allowing our clients to make optimal use of available feedstock while maximising safety and minimising environmental impact.

Job Description:

As a portfolio marketing manager, you will be responsible for marketing and positioning of our fast-growing unified supply chain management offering. You will be expected to be the evangelist for the supply chain offering and the customer value it delivers in both Oil & Gas (O&G) and Metals, Minerals & Mining (MMM) industries. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new product launches. We are looking for a prolific and talented content creator to write and produce various types of content and blog regularly, to expand our company’s digital footprint, awareness and subscribers, and to generate leads. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities:

Together with the product team, educate both internal and external stakeholders about our unified supply chain management portfolio and its value proposition.
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products.
Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
Speak and present both internally and externally (to customers, prospects, analysts, press/media, etc.) to articulate the value proposition of our products.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Develop resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
Blog on an ongoing basis to support and promote our offerings and to attract site visitors through search, social media, and email subscribers.
Grow our subscriber base by providing regular, helpful content that’s aligned with their needs and interests.
Collaborate with designers, developers, product managers, industry marketing, sales professionals, and industry experts to create high quality technical marketing material.
Schneider Electric offers you a competitive salary including a benefits package and the advantages of a professional environment that supports your development and recognizes your achievements.

Diversity is our heritage and our future. Be a part of it.

At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture and identity. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.

We are always open to a conversation around flexible working.

Please apply on line.   
Qualifications

Requirements:

BA/BS degree or equivalent working experience.
Domain experience in supply chain management software in O&G and MMM.
· Deep understanding of all aspects of the B2B marketing mix (digital focused) and the concept of marketing automation/measurement including lead nurturing.

· Ability to develop content based on market and customer needs based targeting decision maker plus influencer level. Aligning content to the buyers journey, identifying clear call-to-action and conversion points, ensuring an omni channel user experience.

Excellent written and verbal communication skills
Past experience producing content specifically for the web, as well as channel-specific knowledge (e.g. blogs, LinkedIn, Facebook, Twitter, etc.).

Apply


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