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Senior Marketing Manager - Amazon Kids Edition Tablet


London, United Kingdom

Amazon’s Fire Kids Edition Tablet brings together books, games, educational apps, movies and TV shows that kids and parents love. Our best-in-class parental controls and age-appropriate content provide peace of mind for parents. We have gained critical acclaim and numerous awards including Best Tablet by LovedbyParents and Best Travel Product from Junior Design Awards. Working for the Amazon device team offers a creative, fast-paced, entrepreneurial work environment at the center of Amazon’s innovation for kids.

The Fire Tablet team is looking for a strategic, hands-on, and customer-obsessed Marketing Manager to grow the EU business. The role will be based in London and help drive new consumer initiatives across the EU for our leading product; the Fire Kids Edition Tablet (KET).

The ideal candidate will have extensive experience in online marketing, brand building, performance analysis, and driving demand for a business or category. The role requires significant collaboration with senior leaders within the EU and US businesses, as well as with engineering and software teams. The successful candidate will draw upon extremely strong analytical skills to continually analyse the business and its inputs, find insights, and assemble effective programs and strategies based on those insights.

As the Snr Marketing Manager for Fire Kids Edition Tablet, you will:

· Act as the product evangelist for Fire Kids Edition across Amazon, supporting new product launches across the EU.
· Build and execute the full year sales and marketing plan, outlining the strategic direction of the business and identifying opportunities for delivering profitable growth
· Advocate on behalf of Fire Kids Edition customers in Europe, identifying opportunities to improve CX and writing business requirements for product development.
· Manage program budgets, and produce and execute marketing plans, offers, and promotions.
· Track performance against goals, deep diving into web analytics and KPIs (sales, traffic, spend, conversion, engagement, etc.).
· Identify and drive program improvements and opportunities to improve ROI and efficiency while maximizing device sales opportunities.
· Develop and manage new and existing partnerships, working with various Amazon commercial teams to evaluate incremental or cooperative opportunities.


Basic Qualifications:
· 7+ years of relevant work experience in e-commerce/retail consumer marketing, marketing communications or product marketing management. Experience in digital/high-technology consumer companies/products is considered a plus.
· A bachelor's degree is required. MBA considered a plus.
· Fluency in English required. Knowledge of German is a plus.
· Excellent verbal and written interpersonal skills
· Strong analytical and quantitative skills

· Demonstrated success formulating data-driven decisions that lead to results. Backing up assumptions and product feature concepts with hard data.
· Proven ability to manage large numbers of initiatives and competing priorities delivering against both short term tactical and long-term goals.
· Demonstrated ability to conceptualize, manage, and prioritize multiple projects across functional teams (product management, marketing, creative, legal and merchandizing).
· Be comfortable in getting hands dirty to get things done with proven track record of taking ownership and driving results.
· Demonstrate sound business judgment and significant experience in successfully delivering results in a fast-paced and dynamic business environment.
· Strong leader with excellent verbal and written interpersonal skills and proven ability to work successfully with and influence all levels across Amazon.
· Experience working with SQL and Excel.

We are looking for a candidate with an MBA degree


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