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Offer Marketing Manager - Contactors

Schneider Electric

Coventry, United Kingdom

The mission of this role is to develop and manage the portfolio, supporting the Industry UK & I business, on all aspects of the Marketing mix, Product, Price, Promotion & Place. The holder will provide strong technical and commercial support for their offers to the broader business particularly the sales team and internal techno/commercial teams, maximising the competitive advantage the offer delivers. The holder will develop, Deploy and Execute the plan which will drive business growth in their area of responsibility, ensuring broad engagement across all business entities where the offer has relevance.

Key responsibilities:

· Act as the primary contact for the offer providing operational support.
· Propose and contribute to the development of Marketing Communication tools that both promote and inform about your offers.
· Responsibility for all new product launches, end of life messaging and overall management of the product portfolio
· Contribute to and develop/implement go to market strategies/plans that drive order intake and secure market share
· Within the strategic planning consider offer enlargement opportunities from primarily but not exclusively group offers.
· Understand the competitive market environment for your offers and how price positioning is deployed to secure business objectives.
· Provide an effective input to the Industry Line of Business
· Ensure Competitor knowledge is captured and utilised within the business.

Experience:
· Strong exposure to technical/commercial aspects of the product offer being managed.

Education:

· Essential: HND or equivalent in Marketing
· Desirable: Degree in Electrical/Electronic Engineering

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