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Sales Executive


London, United Kingdom

External Job Description
A day in the life of this role looks like:

You wake up buzzing about what today brings. Today is the first day of the new quarter and this means new targets to beat and new products to sell! First things first, you need to go and collect your stock for the week from your local cash and carry. With the boot full of stock, you drive to your local storage unit and refresh the point of sale material and glasses that you may need to support the sale of the products. As you do every week, you also pick up some more essential Guinness glasses, Guinness bar runners and some Smirnoff chalk boards because pub owners always use these! One more check before you start selling for the morning and that’s to confirm your daily priorities and the targets you need to hit for the day. You view the route of the 10 calls that you booked yesterday and check the appointment times you arranged.

First call is The Dog and Duck at 9am. Dave is expecting you as you confirmed your appointment with him yesterday. As in every call, you start by completing a Guinness quality assessment; this involves checking the temperature, head size and tasting the Guinness. Dave already stocks Smirnoff, but doesn’t have our new products. On your way into the pub, you noticed that Dave has a big beer garden plus a late license, perfect for our new innovative products! You sell in Pimm’s Blackberry and Elderflower as a great opportunity for Dave’s beer garden in the Summer and you sell in Smirnoff Gold for his higher tempo weekend nights. After taking the cash from Dave and ensuring the bottles are on display, you show Dave how to make great finished drinks with the new products; you set up the visibility kit and give Dave 5 Pimm’s jugs and a Smirnoff chalk board to get him started. Back in the car, you complete the necessary admin on your Ipad and you are onto your next call.

Key Outcomes

Accelerate our premium core brands, for example, Guinness and Smirnoff, by persuading more outlet owners to stock these products. Increase our premium core brands rate of sale within your region with brilliantly executed campaigns
Explode the sales of our new Innovation brands, for example Bailey’s Chocolat Luxe by winning new stockists and increasing in outlet visibility with advertising materials (point of sale) provided
Delivery of amazing consumer experiences with target customers by selling in sampling and experiential campaigns, for example, Win a Private Jet Trip to Dublin with Guinness
Brilliant execution of seasonal campaigns, for example, Pimm’s during the Summer, St Patrick’s Day with Guinness

Top 3 functional capability requirements for this role

Brilliant Persuasive Selling Skills – Needs to be able to achieve high strike rate, it only takes one call
Territory Management – Highly organised in order to deliver call rate required for this role
Brilliant Execution – Understands what it takes to brilliantly execute and has the attention to detail to deliver consistently at scale.

Qualifications and experience required

Experience of how to capitalise on activity in outlets that increases base rate of sale and ensures consumers’ add new products to their drinking repertoires.
In depth knowledge of the features and benefits of our brands
Experience of what it takes to impact consumer behaviour at the point of purchase
Know your territory – you are our expert in our Cumbria area (Clitheroe, Fleetwood, Lancaster, Kendal, Barrow, Windermere, Carlisle, Keswick, Whitehaven, Barrow).
Live within the Cumbria patch
The right to work in the UK, be over 21 years old and a full, clean driving license and proof of driving experience of at least 1 year (mandatory)


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