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Specialist in commercial marketing

Diageo

Moscow, Russia

External Job Description

Specialist in channel marketing for key customers.

Key goal of the role: Develop, implement and implement trade marketing activities in committed customers in order to achieve perfect representation in sales outlets and to increase Diageo sales in accordance with trade and brand strategies as well as business objectives.

Main responsibilities:

Ensuring the ideal implementation of programs for brand activities for consumers in entrusted customers, including work with outlets and agencies.
M & E of all key activities in the entrusted clients.
Budget monitoring: tracking expenses in entrusted clients on a monthly basis, collecting and consolidating information from the CA of the team, checking costs for compliance with the approved plan and budget.
Management of all processes related to PMMA: planning, issuance, control of placement.
Coaching of all sales staff for activation and merchandising standards on a monthly basis.
Monitoring the activities of competitors in the entrusted clients, compiling reports on a monthly basis.
Development / adjustment of activities that take into account the impact of market trends and competitor activities.

Primary requirements:

Higher education (preferably in the field of marketing or economics);
minimum 2 years of commercial expertise in trade marketing or field experience in the FMCG sales department;
or at least 3 years of experience in marketing or sales department or an advertising agency with BTL specialization;
deep understanding of the specifics of working with national key clients;
excellent analytical skills and ability to work with data, understanding and evaluation of the economic effectiveness of all activities conducted;
knowledge of the strong alcohol market will be an advantage;
experience of cross-functional communications;
advanced skills in Excel and Power Point, ability to work with a large amount of information;
driving license cat.V.


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