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Senior Culture and Entertainment Manager, Luxury and Scotch - 12 month fixed term contract


London, United Kingdom

External Job Description

This is an exciting time in the business and the evolution of Diageo’s marketing approach with the newly established Culture, Media, and Futures team, which really puts a ‘culture first’ approach front and centre to our planning. The role provides the opportunity to demonstrate true 360 functional expertise and influence.

Reserve & Scotch, Diageo’s luxury departments, are both business priority focus areas for growth in Diageo as we drive towards 2020. The Reserve business has been a consistent source of growth for Europe, delivering double digit growth for the last four years. Making luxury available and accessible for everyone - the ambition is for Diageo to be the undisputed leader in growing super premium spirits in Europe and to double the business by 2020.

Culture–led, media-first planning is at the heart of our marketing and the Culture & Entertainment team for Luxury & Scotch operates a ‘create to execute model’. The team has dedicated resource in each of the European countries which allows us to deliver credible localised plans using networks in key cities. This approach ensures our brands play a credible role in culture, supported by the central Europe C&E team.

This role is the most senior of three GB-dedicated roles within the C&E Luxury & Scotch team. This role will work to apply a GB lens on the strategy: you will manage a network of dedicated PR and social media agencies, specialising in events, influencer engagement, content creation, media relationships, media buying and social media to support building optimal plans.

You will manage and create influencer strategies, delivering content rich storytelling to drive mental and physical awareness; fame and scale. You will deliver robust Measurement and Evaluation with KPIs and “killer metrics.” And you will create inspiring plans integrated with our commercial team that succeed in laddering up to brand and financial goals.

We’re looking for a PR and Marketing guru and a confident leader who has had extensive brand building experience with iconic brands and luxury lifestyle - with the connections to match.


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