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Senior Social Media Analyst


London, United Kingdom

External Job Description

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. Today our Culture, Media and Futures team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination.
Reporting to Europe’s Head of Digital, we have a newly created role for a Senior Social Media Analyst to join our agile, creative and resourceful team to drive action through social media intelligence (utilising social listening and also social analytics/content insights) across our UK and Ireland brands. Additional stakeholders for the role include the European Head of Social as well as the global social insights team.

This role is based in our London offices and is an incredibly important hire to help accelerate the use of social intelligence at Diageo.
The role will be wide and varied which means you will be liaising with a large number of both internal and external stakeholders, therefore exceptional communications skills will be key.

Top responsibilities:
• Deliver robust analysis and recommendations derived from owned, earned and paid; use social media intelligence as a research tool kit to feed into brand strategy, campaign and creative planning
• Enable brands to optimise live campaigns via close monitoring of real-time social data; provide recommendations to brand teams that are easy to action and will improve campaign performance
• Use social media intelligence to evaluate the success of campaigns, product launches etc. and feed key learnings into upcoming brand plans
• Run debrief and Q+A sessions in order to successfully land insight and recommendations, and ensure the business' key questions have been answered
• Help to optimize the set-up of our social media listening and analytics tools [e.g. queries, dashboards, historic data requests etc.]
• Work closely with the global social insights team, feeding into best practice tool kits and the Diageo Global Social Media League (knowledge sharing across the business)
• Be passionate about social media intelligence
• Presentations to internal and external teams
• Stakeholder management

You're an analyst at heart but are likely to have wider experience in social media marketing, enabling you to be able to write strong briefs, recommendations for brand teams, and best practice tool kits
• Knowledge, love and thirst for social data – you have a strong grasp of owned, earned and paid data, and how the three combined can produce powerful social media intelligence
• You have a deep understanding of social media data caveats by channel and how these caveats can affect reporting
• You can confidently lead debrief sessions, often to a senior audience
• You are used to working with a variety of stakeholders and building relationships
• You can deal with a large volume of requests and know how to prioritize workload
Must haves:
• Experience in social listening, having used tools such as Brand Watch, Crimson Hexagon, Synthesio, Sysomos, Spredfast, Sprinklr, Digimind, Pulsar etc.
• Experience in using social media analytics platforms such as Sprinklr, Hootsuite, Spout Social or native channel analytics such as Facebook Insights/Business Manager, Twitter Analytics etc.
• Experience in writing Boolean queries
• Experience in generating social media intelligence reports across owned, earned and paid.


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