Amazon launches a first-of-its-kind collaboration with fashion icon Diane von Furstenberg supporting sellers and artists - and champions women who dare to innovate, lead and uplift others

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Amazon champions womens businesses as they grow & thrive

Amazon champions women's businesses as they grow & thrive

 March 09, 2020

Amazon has launched an exciting collaboration with fashion designer Diane von Furstenberg supporting sellers and artists.

"Women lead some of our largest and most innovative businesses. In the spirit of celebrating women who lead, innovate, and uplift others, we are proud to announce a year-long partnership with International Women's Day, and we’re highlighting stories of Amazonians who positively impact the workplace. Amazon is also launching a first-of-its-kind collaboration with fashion icon Diane von Furstenberg to champion the success of women-owned small businesses," stated Amazon.

Here are some ways Amazon is celebrating women:

#InCharge with Diane von Furstenberg

Where Women Work explores how Amazon has teamed up with Diane von Furstenberg’s #InCharge movement in this article that sees the partnership spotlight diverse and inspiring women in business, elevating their success and sharing their stories of entrepreneurship.

Women at work

In support of IWD's Women at Work mission, Amazon launched a dedicated page on its career site that features stories of Amazon women making a positive impact in the workplace, a look at company culture, employment opportunities, and information on Amazon’s small business support.

Celebrating women music artists

Two-time GRAMMY Award winner, Dua Lipa, curated an exclusive playlist for Amazon Music, featuring songs by her favorite female artists across genres including Missy Elliott, Blondie, Lizzo, Ariana Grande, Gwen Stefani and more. Additionally, Amazon Music is releasing new Amazon Original songs from country performer Carly Pearce; rising hip-hop artist, Chika; Norwegian pop singer, AURORA; and more.

Alexa honors inspirational women

Alexa is spotlighting an inspirational woman each time a customer says: "Alexa, who inspires you?". Alexa featured some of these women on Twitter (@Alexa99).

Additionally, all day on International Women’s Day, customers could say: "Alexa, good morning" to hear from Diane von Furstenberg about how she is empowering other women to be #InCharge. Customers could also hear from Diane when they say "Alexa, talk to Diane von Furstenberg."

Handmade collection from women-owned businesses

Customers can also explore a curated collection of handcrafted products and learn about the women who created them. Amazon Handmade celebrates female makers' creativity by empowering them with the tools to showcase their products to customers around the world.

Stories from female founders

There is also an opportunity to explore a curated selection of stories from some of Amazon Launchpad’s female founders, discussing how they got started, what inspires them, and how they make a difference in the daily lives of customers.

Join an employer championing women's work

If you want to work for an employer that cares about female progression, then search and apply for jobs with Amazon now and set your sights on a great career.


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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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