Diageo Senior Vice President (SVP) of Culture & Partnerships, Marketing, Tracy Bussan presents a workshop at The Brief: Marketing Brew Summit, named Connecting with Customers and Culture through Experiential.
Tapping into experiential opportunities
Tracy's interactive workshop covers how to tap into experiential opportunities that engage an audience and connect with customers’ value systems, while driving cultural conversations.
Tracy's workshop at-a-glance covers:
- Fueling experience through Web3
- Connecting with a consumer’s value system
- Driving cultural relevance
Exploring solutions to latest marketing challenges
The Brief event highlights upcoming trends, spotlight innovative strategies, and explores solutions to marketers' latest challenges.
Through dedicated workshops and interactive presentations, participants gain tactical learnings and tangible takeaways.
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