Did you know that half of women in Brazil do not have their own bank account? A partnership between prime employer for women, Avon, and one of Brazil’s leading banks is setting out to change that.
Avon Brazil and Bradesco, a bank which is present in the vast majority of Brazilian cities, are partnering to offer exclusive financial solutions to Avon Representatives across the country. This means that Avon Representatives can now easily open a digital account through the bank’s app.
Empowering women representatives
“For 130 years Avon has been committed to helping women earn and learn,” said Fábio Marchiori, Avon Brazil’s CFO. “We want to continuously develop new products and tools to empower Avon Representatives and enable them to better manage their business.”
Around 25,000 Avon Representatives have already opened their bank accounts with Bradesco. Through this partnership, they now also have access to debit and credit cards, loans and card machines.
The partnership encompasses another important element – financial literacy. Individuals who own bank accounts are able to better plan and manage their income and expenses, save and invest their money.
To top it all off, Bradesco is also offering free online financial courses, exploring topics ranging from finance control to responsible use of financial instruments.
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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.