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Join Diageo and help deliver important community messages

Join Diageo and help deliver important community messages

 November 14, 2022

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Want to become part of a responsible company that cares about the greater good and strives to make a positive difference through its impact?

Diageo helps highlight important issues. The company is working with award-winning educational theatre company, Collingwood Learning, to deliver hard-hitting lessons about the dangers of underage drinking. The collaboration is via Diageo's alcohol education programme called 'Smashed'. 

"We are delighted to have partnered with Collingwood Learning to deliver hard hitting lessons about the dangers of underage drinking. ‘Smashed’, an international alcohol education programme, visited 40 schools across Scotland, reaching over 8,500 pupils," says Diageo

"The programme, developed in consultation with young people, has proven positive impact, with the latest figures showing that 81% of students are less likely to drink alcohol underage as a result of watching Smashed."

A creative underage drinking education programme

Smashed is a live and online creative underage drinking education programme delivered in 30 countries, set to reach 10 million young people by 2030.

Smashed offers:

  • content creation and quality assurance
  • evaluation and data analysis and reporting
  • international communications campaign
  • brokered 30 international partnerships to deliver globally

Diageo's partner Collingwood Learning specialises in blending learning methods to inspire participative experiences that create social and behavioural change.


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