Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Arthur Guinness, John Walker and his sons and all those many talented people that followed in their footsteps, cared deeply about the people, businesses they fostered, and the communities in which they operated. Today Diageo stands on the shoulders of these giants and acts with the same entrepreneurial spirit.
The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more brands led to the formation of the company in 1997. And they only thrive today because of the 32,000 talented people they have globally to grow their brands, old and new, and keep them strong. Sold in more than 180 countries, they have a responsibility to ensure that their brands remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape.
Diageo's purpose, celebrating life, every day, everywhere, is broad and full of opportunity and plays an important role in their company. They know that when they are fulfilled, they deliver better performance.
Diageo wants to make the most of life, to be the best you can be at work, at home, with friends, in the community, and for the community - for their brands to be part of celebrations big and small.
The company moves at pace and continues to evolve, and as they strive to grow the business, they are just as determined to grow each other. Their culture is rooted in a deep sense of their purpose and values, the personal connections they have to their brands, their relationships and their passion to win in the marketplace.
They have a responsibility to be ambassadors for Diageo, to show humility, be open to ideas from others, committed to outstanding teamwork, to celebrate success and learn where they can improve.
They created their culture and they keep it strong.