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Diageo Senior Brand Manager talks Game of Thrones partnership

 September 16, 2019

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Meet Diageo’s Senior Brand Manager at Johnnie Walker in New York, USA, Sandhya Padmanabhan.

In a special video, Sandhya talks about the importance of consumer insights in marketing as well as discussing one of the most satisfying aspects of her role at Diageo: seeing a product she has worked on end-to-end make it onto the shelves.

From intern to Senior Brand Manager

Having started her career as a Diageo intern more than nine years ago, Sandhya discusses her work on the Johnnie Walker partnership with HBO and Game of Thrones to create the White Walker edition.

"I've always been fascinated with why a consumer chooses the brand that they do. Why do they pick something off the shelf? To get into consumers' heads was so exciting," says Sandhya.

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Diageo's curiosity and consumer insights allow the company to constantly search for new ideas and drive growth, unlocking the magic of its brands which are enjoyed in more than 180 countries around the world.

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