84.51° is welcoming Nancy Winé as Vice President of Advertising Sales for Kroger Precision Marketing (KPM). Nancy will be leading the KPM media sales team across all regions and clients.
Nancy's wide-ranging resume
Nancy has over 25 years of leadership experience in media and digital commerce. She joins 84.51° from Amazon where she co-created the consumables vertical, which is now the company's largest advertising vertical. Prior to Amazon, Nancy served on the senior management team for Integer/ TBWA, where she launched and scaled Integer’s Digitail® practice across 600+ associates. Throughout her career, Nancy has a proven history of building high performing sales teams while driving media advertising product innovation.
Nancy holds a Master of Business Administration from Xavier University (Cincinnati, Ohio) and Bachelor of Arts in Journalism and Political Science from Indiana University (Bloomington, IN).
A strong choice of leader for 84.51°
“Nancy was a natural choice for our team, with her strong track record of successfully partnering with CPG brands,” said Cara Pratt, Vice President, Commercial and Product Strategy for KPM at 84.51°. “Her wealth of experience and disciplined leadership are a perfect addition to KPM as we make the digital advertising industry more effective for CPG brands and increase the overall accountability for media investments.”
“I am thrilled to embark on this new chapter, applying my experience to drive the growth of this industry disrupting platform,” adds Nancy.
Join female leaders like Nancy
84.51° is always on the lookout for motivated professionals like Nancy who want to seize new opportunities and drive the business forward.
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