Spirits trade publication The Spirits Business has celebrated the talents of ten female brand ambassadors across the spirits sector by showcasing their profiles. Named among these leading women are Keli Rivers from Beam Suntory owned brand Sipsmith and Carla Verenzuela from Beam Suntory.
Helping Sipsmith progress in the industry
Keli Rivers [pictured above] serves as the US brand ambassador for English gin Sipsmith. According to Beam Suntory, Keli helped Sipsmith advance in the global market.
Keli is described as an ‘enthusiastic advocate’ for the category, and enjoys sharing knowledge of the juniper spirit and its history.
Before joining Sipsmith, Keli curated the largest gin and genever collection in the Americas at San Francisco bar Whitechapel. She has 29 years of experience in the hospitality sector, working in countries such as Germany, Japan and Hong Kong.
Working as a Beam Suntory brand ambassador
Born in California and raised in Venezuela, Carla Verenzuela found a taste for travel at a very young age, moving to Barcelona in 2008. Two years later she went to New York to develop a career in fine arts around jewellery design.
While in New York City, Carla worked as a bartender at an agave bar, ultimately falling in love with Tequila.
Over the past nine years, she helped raise the profile of Casa Dragones and Don Julio Tequilas, and is now part of El Tesoro de Don Felipe’s team in her home market of New York and across the east coast. She acts as brand ambassador for Tequila at Beam Suntory.
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