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Diageo leader Gráinne Wafer is named as a marketing champion

Diageo leader Gráinne Wafer is named as a marketing champion

 May 23, 2023

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Diageo Global Director, Gráinne Wafer, has won the prestigious All Ireland Marketing Champion award, sponsored by Mediahuis Ireland and organized by Marketing Institute Ireland (MII).

Over the course of her career with Diageo, Gráinne has been instrumental in a number of significant brand achievements.

“As marketeers and story tellers, we have a unique opportunity to drive action and change, in service of a more sustainable, inclusive, and progressive world," said Gráinne. 

Leading Diageo's biggest global brands 

Diageo marketer

Gráinne is Global Director Beer, Guinness, Baileys, and Smirnoff. Gráinne is accountable for leading some of Diageo’s biggest global brands and is a member of both the Diageo Global Marketing and Global Senior Management teams.

Gráinne has held a variety of senior roles and has been instrumental in a number of significant brand achievements such as the Arthur’s Day celebrations for Guinness’ 250th anniversary; the brand and business transformation of Baileys; and launches of products like Guinness 0.0%, Guinness Nitrosurge & Guinness MicroDraught, which have contributed to unprecedented levels of growth for one of the world’s most iconic brands.

Advocating for inclusivity and diversity

Gráinne also leads Diageo’s Progressive Marketing Programmes globally and is an advocate for inclusivity and diversity across the advertising and marketing industries.

Gráinne is the Diageo representative for the UN Women’s UNstereotype Alliance and the World Federation of Advertisers DEI Taskforce amongst key industry partnerships and is a regular contributor to industry panels and alliances that seek to advance this agenda.

Gráinne's work at Diageo has previously earned her the title of Leading Woman by Ad Age for leading change across the advertising and media industry.

Ireland's preeminent marketing award program

The All-Ireland Marketing Awards program is the nation’s preeminent marketing award program. 

MII is a voice of strategic insight, cutting-edge thinking, and innovative ideas that advance the practice and impact of marketing. MII is a collection of thinkers and doers, acting as one influential network.

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