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Entains launches BeYou@Entain an LGBTQ+ inclusion network

Entain's launches BeYou@Entain an LGBTQ+ inclusion network

 June 26, 2024

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Entain is committed to fostering an environment where everyone feels valued and empowered to be themselves. 

As part of this commitment, Entain launched during Pride Month BeYou@Entain, its rebranded LGBTQ+ employee resource group that is dedicated to celebrating and promoting LGBTQ+ inclusion.

"Over the years, we’ve nurtured our global Pride@Entain network — a safe space where our LGBTQ+ community and allies come together to connect, collaborate, celebrate and inspire one another. Our business has changed over the years and our network has been hard at work creating a fresh identity that truly reflects the diversity within our LGBTQ+ community, focusing internally on our people first," said Entain, announcing BeYou@Entain

Representing authenticity, unity and celebration

BeYou@Entain's visual identity stems from the idea of individuality in a collective space and its palette explores the fluidity of colour, which speaks to representation without definition.

BeYou@Entain represents authenticity, unity and celebration – but its vision remains the same: to create an environment where Entain's people can be their authentic selves and feel accepted, heard and valued for who they are.

Meet Ickay, a proud member of BeYou@Entain

Entain LGBTQ colleagues

Meet Ickay, a passionate advocate for Diversity, Equity & Inclusion (DE&I) based in Entain's Manila offices in the Philippines, and a proud member of BeYou@Entain.

For Entain, ​Ickay's story is a testament to the power of inclusion. Entain believes exceptional service starts with exceptional people. Entain colleagues aren't just skilled in their roles; they're passionate advocates who go beyond to make Entain an inclusive place to work - like Ickay.

As a dedicated CRM Campaign Executive for Coral, Ickay thrives on crafting engaging email campaigns that deliver exciting promotions and offers to customers while upholding responsible gaming compliance.

What truly stands out for Ickay is Entain's company culture: ​"Entain Manila is a respectful and welcoming environment, I love the people, the benefits and all the fun activities for employees," says Ickay.

Diversity makes Entain's community stronger

Entain Pride Month

Ickay has witnessed a positive shift towards inclusivity among her colleagues. "Everyone's becoming more conscious of equality and we're constantly reminded that despite our differences, we're all part of the same team, working in a place where everyone is accepted," explains Ickay.

Celebrating authenticity during Pride Month

Entain LGBTQ community

​For Ickay, Pride is about celebrating everyone's unique identity. It's a time to show support, love, and encouragement. Pride's theme, Reflect, Empower, Unite, resonates deeply with her as it’s about being your true self and knowing that you work for a welcoming and empowering employer. Here, everyone is valued for who they are. 

Finding strength in authenticity

​Ickay shared a personal story of overcoming a challenge related to identity.

"Coming out as a transgender woman in 2016 was difficult. But having a supportive partner was a huge blessing. She gave me the confidence to embrace my identity and celebrate my growth, being authentic is truly liberating," says Ickay.

Drawing inspiration from her colleagues

Finally, Ickay cites the people who inspire her the most: "My colleagues, they've shown me the importance of staying true to myself and embracing self-love." 

Forge a career at this inclusive company 

At Entain, employees do what’s right. It’s one of the company's core values which is why Entain is taking the lead when it comes to creating a diverse, equitable and inclusive future - for its people, the wider sports betting industry, and society beyond. But none of this would be possible without its people working at their best.

To achieve that, Entain has created a culture where everyone can feel psychologically safe, included and heard - where being accepted for who you are is a given. Entain celebrates individual differences, and makes sure everyone is supported and empowered to thrive.

Join them! Seearch the latest jobs at Entain.


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