Entain is committed to fostering an environment where everyone feels valued and empowered to be themselves. Each year, the company celebrates Pride Month, showing solidarity for LGBTQ+ colleagues and the wider community.
"Pride is here - and everyone’s invited! This June, we’re embracing the theme Allyship to Advocacy. But what does that really mean? We know allyship goes beyond passive support - it’s about taking meaningful action. Whether it’s speaking up, showing up, or creating space for others to thrive, advocacy starts with all of us. We’ve got a packed month of events, conversations, and celebrations lined up by our incredible employee resource group, BeYou - all designed to help us explore how to make a real impact for the LGBTQ+ community," said Entain.
Representing authenticity and unity
During a previous Pride Month, Entain launched BeYou@Entain, its rebranded LGBTQ+ employee resource group that is dedicated to celebrating and promoting LGBTQ+ inclusion.
BeYou@Entain's visual identity stems from the idea of individuality in a collective space and its palette explores the fluidity of colour, which speaks to representation without definition. BeYou@Entain represents authenticity, unity and celebration, and aims to create an environment where Entain's people can be their authentic selves and feel accepted, heard and valued for who they are.
Creating a diverse and inclusive future
At Entain, employees do what’s right. It’s one of the company's core values which is why Entain is taking the lead when it comes to creating a diverse, equitable and inclusive future - for its people, the wider sports betting industry, and society beyond. But none of this would be possible without its people working at their best. To achieve that, Entain has created a culture where everyone can feel psychologically safe, included and heard - where being accepted for who you are is a given. Entain celebrates individual differences, and makes sure everyone is supported and empowered to thrive.
Forge a career at this inclusive company
Entain provides plenty of support to its colleagues, inspiring them to be their best.
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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.