Gráinne Wafer is Global Brand Director for iconic Diageo brand Guinness.
Gráinne addressed the Unstereotype Alliance Summit, alongside further global companies such as Barbie, Unilever and Nandos, on why understanding local nuances helps accelerate progressive marketing.
The event focused on how progressive advertisements are more engaging and distinctive, and are better for brands, communities and society - and the theme was ‘Glocalisation: Intersectionality from a glocal perspective.’
Accelerating impact across the advertising industry
The Unstereotype Alliance Global Summit is a forum for members to share learnings, tools, strategies and inspiration to accelerate impact across the advertising industry. Attendees hear from experts like Gráinne who are at the forefront of progressive advertising and global Diversity, Equity and Inclusion initiatives.
As a member of the Unstereotype Alliance, Diageo supports a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity and addressing harmful masculinities to help create a gender equal world.
Work alongside women like Gráinne making an impact in their industry
Women who work at Diageo find great purpose in their careers and can make an impact through driving positive change.
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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.