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Entain apprenticeships help increase gender diversity in tech

Entain apprenticeships help increase gender diversity in tech

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Apprenticeships are both key to shaping the future of the betting and gaming industry, and one of the most effective tools for social mobility.

With this in mind, Entain is committed to gender diversity in its talent pipeline. For Entain, gender diversity creates different viewpoints, ideas and insights, while boosting productivity, challenging stereotypes and attracting a varied customer base.

Through initiatives to improve the number of women and under-represented groups entering the tech industry, Entain consistently focuses on improving the diversity of its apprenticeship intake, helping to make its business even better for its customers.

Supporting women in technology

Launched in 2021, EnTrain is a multi-million-pound global initiative led by the company's not-for-profit affiliate, the Entain Foundation, building on internal programmes that support women in technology. EnTrain spearheads Entain's aim to positively impact the lives of over 1,000,000 people around the world by 2030 by providing opportunities for under-represented and disadvantaged groups in local communities. 

Apprenceships are one of four core initiatives of Entrain. This commitment sees Entain upskill and develop its existing people, and expand external apprenticeship schemes with new and existing partners around the world who amplify and support diversity in technology.

Since the programme,me many Entain employees have engaged in three apprenticeship talent pathways, and the company has supported more than 3,000 girls in coding clubs through charity partner Girls Who Code - an international non-profit organisation working to close the gender gap in technology. Girls Who Code received funding from the Entain Foundation to support its global programmes that bring young women into the technology industry. Entain has been one of Girls Who Codes’ most significant global partners.

This initiative was launched alongside International Women’s Day to support girls and young women interested in building careers in technology, and continue to revolutionize the way people socialize, work, and play.

Upskilling employees at a UK charity

In the UK, Entain Foundation also funded nine apprentices with the Young Gamers and Gamblers Education Trust (YGAM). Ranging from one to four years in duration, these apprenticeships provided employees at YGAM with opportunities to develop new skills in coaching, leadership, and project management.

Supporting YGAM's ambitious people strategy and helping to develop its staff team's expertise enabled the Entain Foundation to support the charity's growth and increase its social impact.

Work for a company committed to diversity at apprenticeship level

Entain is taking the lead when it comes to creating a diverse, equitable and inclusive future - for its people, the wider sports betting industry, and society beyond. Entain's purpose is to bring moments of excitement into people’s lives.

But none of this would be possible without its people working at their best. To achieve that, Entain has created a culture where everyone can feel psychologically safe, included and heard - from its early talent to its executive levels.

Work for a company that celebrates individual differences.

Start by searching Entain apprenticeships and further early career opportunities.


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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.


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