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Mackenzie works on precision marketing for Kroger at 84.51°

Mackenzie works on precision marketing for Kroger at 84.51°

 September 30, 2019

Women, do you like to sound of working on important projects in the digital data space?

Working at 84.51° could mean playing a part in delivering personalized marketing strategies and ensuring the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies.

84.51° gathers and analyzes data from over 60 million U.S. households using a sophisticated technology to create meaningful insights that drive personal connections with customers. Mackenzie Crowell is part of the Campaign Management Co-op program with 84.51° and is one of the many women at the organization putting the customer at the heart of everything she does. 

Seeing a project from start to finish: a rewarding experience

Mackenzie, who is a student at the University of Cincinnati, enjoys a rewarding workload with 84.51° working on Kroger projects. 

“I execute Kroger Precision Marketing campaigns and collaborate with internal/external clients to meet objectives and deadlines for each campaign. At the beginning of the summer, I was assigned a Direct Mail Solo for the launch of Kroger Brand Chocolate Chip Edible Cookie Dough – Kroger being the first to market with this product in the grocery retail space. It has been very rewarding to see this project from start to finish, especially with it being my first time with that type of campaign," Mackenzie says.

Start your own exciting career journey with 84.51°

Women at 84.51° always have the chance to seize new and exciting opportunities to help their development and growth.

There is no better time than today to search and apply for an exciting new job with 84.51°. 


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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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