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Avon appoints Senior Director Representative Channel

Avon appoints Senior Director Representative Channel

 February 25, 2020

Avon has welcomed Oksana Lowndes as Senior Director Representative Channel. In this instrumental role, she will be creating and implementing a competitive commercial model that will offer multichannel access to customers through a representative experience and earnings model.

Reporting into Adelaida Saldarriaga, Vice President Channel Strategy and Operations, Oksana has end-to-end accountability for the Representative Channel, including field fundamentals, relationship selling, sales strategy, segmentation, training, recognition and the compensation model. She will also partner with key teams across the business including digital business platforms, analytics, business development and local markets.

Returning to Avon following a 20 year stint

Oksana previously had a 20-year career at Avon, joining in 1997 as Ukraine Area Sales Manager. She was then promoted to Head of Sales Russia, where her focus on the Representative and her passion for developing the field organisation helped drive the modernisation of the sales model. She then moved to Poland, where she was General Manager for three years.

Orkansa's innovative thinking, leadership and focus on executional excellence led the market to sustained, profitable growth, year on year, and culminated in Poland receiving the Flame award, the most prestigious award within Avon that recognises markets that excel in sustainable growth and people development.

Prior to leaving Avon for a time in 2018, Oksana was GM Italy and Mediterranean (IMED) where she implemented crucial changes to restore the competitive position in the marketplace.

A wealth of experience and insight

“As a direct selling business, the Representative is our most important sales channel, and rebooting direct selling is a critical component of the Open Up Avon strategy. We are delighted to have Oksana onboard, with her wealth of experience and insight, to revitalise and modernise this channel,” says Adelaida Saldarriaga.

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