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Angela Cretu shares Avons response to pandemic challenges

Angela Cretu shares Avon's response to pandemic challenges

 June 30, 2020

“It has been ... a wake-up for the entire community from representatives to associates, everybody coming together in ways that I could never have dreamt of,” says Angela Cretu, CEO of Avon in a conversation with the UK's Financial Times. “This spirit has accelerated the appetite for people to change and adopt new ways to work almost overnight.”

Read how Avon has responded to the challenges caused by the coronavirus pandemic and learn how Angela Cretu has helped revive an established brand during a crisis.

The Avon CEO cites the exponential take-up of digital sales tools among Avon’s representatives and the rollout of shipments direct to customer  - instead of delivering via representatives - to 25 out of the group’s 40 markets in just eight weeks. “We have learnt that we have to stop acting in a hierarchical corporate way and start acting like a network of professionals, empowering one another, making fast decisions,” she explains.

Read the full Financial Times interview here.


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