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Diageo directors discuss making gender equal advertising a reality

Diageo directors discuss making gender equal advertising a reality

 June 30, 2020

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Grainne Wafer is Diageo's Global Brand Director for Guinness and Andrew Geoghegan is Diageo's Global Consumer Planning Director.

They presented at Lions Live regarding the work Diageo has been doing to make the company's advertising more gender equal. 

Grainne and Andrew used the Lions Live platform, part the Cannes Lions Festival, to share seven lessons they have learnt that should help drive gender equality in businesses and creative work. They aimed to leave listeners inspired to take practical action that resets the standards.

Listen to Grainne and Andrew's Lions Live keynote.

It's time for radical change in advertising

"Everyone believes our industry should be more gender equal, but change is hard to come by.The industry needs radical change. Gender balanced creative teams are the exception not the rule. There are too few women in creative leadership roles. Our cultures need to be more inclusive. We can do more to combat harmful stereotypes in our ads," Diageo stated, introducing Andrew and Grainne's Lions Live session. "We can only achieve change together. Let’s make our ambitions for gender equal advertising a reality."

Creating a framework for diverse advertising

Diageo is a company at the forefront of paving the way for more diverse and positive representation in advertising

Diageo is involved in the UN Unstereotype Alliance and has created a framework that helps Diageo marketers and agencies create more diverse and inclusive marketing. 

Work for a company committed to diversity and inclusion

Women at Diageo are treated fairly and equally and their diverse perspectives are valued.

If you're seeking to be part of an inclusive company, search and apply for Diageo's job vacancies today.


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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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