Diageo Senior Brand Manager Helen Carswell features on The Drum's Future 50 list of top marketing leaders


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Diageo Manager celebrated as top future marketing leader

Diageo Manager celebrated as top future marketing leader

 November 23, 2020

Diageo Senior Brand Manager Helen Carswell has been recognised as a top marketing leader of tomorrow in The Drum's Future 50 list, an annual list of the best new marketers in the world. 

Delivering growth using data and tech

As Senior Brand Manager, Helen leads her team with a creative vision while using data and tech to deliver growth.

During her time leading Talisker in Europe for Diageo, her team reimagined the 200-year-old malt whisky to connect with consumers through traditional channels such as TV, in addition to innovative collaborations with adventurers and conservationists.

Bored by her finance gig, Helen joined Diageo after she found herself inspired enough by a clip of its 90s ‘Surfer’ campaign to apply for the job at the Dublin brewer's parent firm.

Since then, she’s helped its brands embrace artificial intelligence to smash brand targets and sector benchmarks, using machine-learning to tighten creative and provide insights into campaign strategy.


Join successful women like Helen at Diageo

At Diageo, women like Helen are taking on memorable challenges and working with iconic brands

Find out more about a career at Diageo and check out the company's latest job vacancies

 

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