Chris Leong, Chief Marketing Officer at Schneider Electric, joined the CNBC Catalyst: CMO Now series to discuss how Schneider Electric is demonstrating brand purpose and mission, embracing digitization, and leading the way in integrating sustainability as a fundamental concept across the organisation.
Company purpose and brand meaning
The CNBC Catalyst CMO Now series sees Chris discuss Schneider Electric’s purpose in empowering everyone to make the most of available energy and resources. A key belief of the company is that access to energy and digital is a basic human right.
Chris explains how Schneider Electric is at the epicenter of this generation’s biggest energy transition and digital disruption and is leading on a range of initiatives, from sustainability consultancy to EcoStruxure, to their IoT digital solutions.
Schneider Electric also launched the Tomorrow Rising Fund to support communities impacted by Covid-19, and they are taking actionable steps to ensure a diverse, equitable, and inclusive workforce.
“Bridging progress and sustainability for all is not a spectator sport. It requires active participation and commitment from all of us – thinkers, innovators, leaders – let’s create a green and smart future together," says Chris.
Mission and supporting customers
Schneider Electric is the world’s largest invisible brand, powering a vast amount of infrastructure to run like clockwork.
The pandemic has pushed everyone to rethink how to work and live, and homes have a new meaning centered around digital experiences that many of us take for granted. But to power all these, you need reliable and efficient data centres.
As they help their customers significantly reduce emissions while increasing global energy usage, it is clear that what is good for their customers’ bottom line is also good for our planet.
From powering mission-critical services, like utilities, water, healthcare, and cold-food chain, to power solutions for prefab hospitals worldwide, Schneider Electric ensures safe, reliable, connected, and sustainable solutions. Now more than ever, Life Is On.
“We are obsessed with innovation, bringing the best of digital solutions to the world of energy management and automation because we want to achieve greater efficiency and sustainability," explains Chris.
Leading on sustainability
Schneider Electric is ranked the world's most sustainable company by Corporate Knights Global 100 Index.
While many companies may have a sustainability program, what is unique about Schneider is, their business is in providing sustainability solutions for their customers – from consulting, auditing to IT and OT implementation.
What differentiates Schneider Electric in their sustainability services is that they are first and foremost Sustainability practitioners. They have five factories recognized by the World Economic Forum as Lighthouse Factories. Today, they have reached an 80% renewable mix and have brought forward their carbon neutral commitment to 2025 and net-zero by 2030.
They harness an impressive technology mix to change the trajectory of climate change and create a solid line to all of their customers’ climate commitments in their ESG practices. Watch the interview to hear more about their sustainability initiatives.
“Collectively, we can choose to change the trajectory of Climate Change. It is good for business and it is good for the community. Together, you and I, we, are empowered to make the most of our energy and resources for a sustainable planet," explains Chris.
Digitization and innovation
Covid-19 has accelerated digital adoption faster than anybody ever imagined.
Electricity is the best vector for decarbonization, and as our energy demand accelerates, Schneider Electric is at the epicenter of this transformation, providing the latest in energy management and automation digital solutions.
Hear about how they have digitized their core processes, and created the Schneider Electric Exchange, an open platform where partners, developers, and customers connect with peers and experts to solve sustainability and efficiency challenges.
“If Schneider Electric’s vision is to bridge progress and sustainability for all, then a big part of the answer lies in the power of digitization. Let’s reinvent a smarter and greener future together," concludes Chris.
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