Bazaarvoice has named Zarina Lam Stanford as Chief Marketing Officer (CMO).
Leading marketing and business growth
An established leader with global SaaS experience spanning North America, Asia Pacific & Japan, Europe, and other growth markets, Zarina brings over 20 years of experience in leading with a customer-centric, insights-driven, and outcome-based approach to marketing and business growth at numerous SaaS companies.
“I am excited to welcome Zarina to Bazaarvoice. With Zarina on board, we are well poised to deliver our overall mission to enable brands and retailers to mobilize the full potential of how user-generated content (UGC) can unlock tremendous growth opportunities for their business,” says Keith Nealon, CEO, Bazaarvoice.
A Bazaarvoice study found that 42% of shoppers won’t purchase a product if there isn’t UGC available on the product page.
Transforming businesses via technology
Prior to joining Bazaarvoice, Zarina was Chief Communication and Marketing Officer of Rackspace Technology and held senior sales and marketing executive positions at publicly held companies such as IBM and SAP, and private equity firm Syniti.
Zarina was recently named among the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and is a member of the Marketing Academy CMO Fellow.
“I am thrilled to be a BVer here at Bazaarvoice, an icon in the exploding UGC global arena where consumers openly share their sentiments for brands, retailers, and employers,” adds Zarina.
“Technology and connectedness have transformed traditional B2B and B2C businesses to a C2B2C marketplace where consumers (C) are guiding businesses and brands (B) on how best to serve them. It is up to businesses and brands to harness the power of the voices of consumers.”
Bazaarvoice research finds that when shoppers engage with UGC on best-in-class sites, brands and retailers see a 138% conversion lift.
Forge a leadership career at Bazaarvoice
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates.
Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.
Search jobs with this technology leader.
Find out more
Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.