Beam Suntory has launched a new series named 5 Questions With..., spotlighting company leaders to learn more about them, in and out of work.
The series launches with the first featured leader, Beam Suntory Senior Director IT - Sales & Market, Erica Lopez, is the first executive featured in the 5 Questions With.. series.
Who's Erica's hero?
"My Father. He came to the United States from Mexico with $11 dollars in his pocket," explains Erica. "He worked incredibly hard to be able to afford an education and go to college. He ultimately ended up getting his MBA from the University of Chicago and taught at Harvard, while practicing architecture. He also always gave back to the community of Pilsen and created urban planning for them. He worked with Chicago leaders to ensure that local businesses were investing in the community so it could thrive," explains Erica.
What's Erica's role?
"I work with our Sales and Marketing leaders to execute their strategies through technology. We strive to ensure our organization is more effective, with greater insights across the marketplace - with speed and automation. Our focus for this year is understanding our consumer, and how they engage with our products," says Erica.
What's Erica's favorite place she has visited?
"I am not sure I have one favorite place; I enjoy immersing in new cultures wherever I go," shares Erica.
What's something Erica has recently accomplished at work?
"We enabled the Direct-to-Consumer Sales (DTC) for James B. Beam Distilling Co. (JBBDCo), Maker’s Mark and Laphroaig. My team also worked on the Consumer Experience tours at the JBBDCo Homeplace in Clermont, KY," she explains.
What's the best part of working for Beam Suntory?
"Easy answer, there are 3: 1) The amazing people I work with every day. 2) The amazing brands and heritage of our brands. 3) I get to learn every day, adjust, and innovate. We are in a fast-paced world, and we need to always look for new ways of operating, driving change, and innovate for efficiency," concludes Erica.
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