Diageo spoke with employees from across the world, all celebrating an impressive 25 years in the business. 

Diageo Sales Director in New York, Becky MacGregor has seen Diageo evolve over the past 25 years from having a basic sales approach to implementing a data-driven strategy. Becky is proud of the company's culture of innovation and continuous improvement that has driven its success.

Diageo is a place of change 

"My very first job with the company was a retail merchandiser. I drove a van, and I was given account cards and a map, and I don't know if everybody watching this even knows what a map is or an atlas," says Becky. 

"Diageo has been a place that changed since the moment it started. Whether it's changing route to market, our portfolio, the way we're thinking about the future and sustainability. Seeing that transformation has been pretty eye-opening to me when I think about how it started with such a minimal and basic approach in the sales world, and today the data and the analytics that we're able to really delve into for our customers. There's always been this sort of piece of Diageo that's looking forward, and I really think that that part of them defines who they are."

Mixing responsibility and reliability with incredible flair

With over 200 brands sold in more than 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.

Diageo aims for the highest standards in all that they do, mixing responsibility and reliability with incredible flair.

Celebrating life, every day, everywhere.

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