Diageo hires Sally Grimes and promotes Claudia Schubert

Diageo employs impressive women and champions their progression into leadership roles. As such, Diageo has announced the appointment of Sally Grimes [pictured above] as its Chief Executive Officer, for North America, and also Claudia Schubert [pictured below] as its President & Chief Operating Officer for North America.

Sally Grimes is a world-class innovator and brand builder

With over 25 years’ experience in the food and beverage sector, Sally is a proven leader in consumer goods and is well-known as a world-class innovator and brand builder. She has a passion for developing a winning culture and is a dedicated champion of inclusion and diversity.

Sally was most recently the Chief Executive Officer at Clif Bar & Company, the leading maker of organic energy bars in North America. There she successfully led the development of a 10-year strategic growth plan, designed the company's purpose, created a clear portfolio strategy, and ultimately completed the successful sale of the company to Mondelez International.

Previously, as Group President of the Prepared Foods segment of Tyson Foods, America’s largest food company, Sally ran a $10bn, 25,000-person organisation, reporting into the Global CEO. Sally's early career began in banking, followed by multiple positions within large consumer goods companies, from Kraft Foods to Newell Brands.

Highlights of Sally's industry recognition include Fast Company's Top 100 Most Creative People in Business and Fortune’s Most Powerful Women to Watch.

Sally will report to Diageo's Chief Executive, Debra Crew, and will join the Diageo Executive Committee.

Sally is an experienced non-executive director, having worked on a number of boards, including on the board of Beyond Meat, Inc., Continental Grain Company, and Silver Oak Winery.

A proven strategic, performance and operations track record

Claudia is appointed to the position of President & Chief Operating Officer for North America and will report into Sally. Claudia has over 20 years of total beverage alcohol experiences and brings a proven strategic, performance and operations track record into this role.

Over the last few years in North America, Claudia has successfully led the US Spirits business through the disruption of COVID delivering significant growth, has managed the explosive rise of our tequila business, and integrated several acquisitions.

Claudia has shaped and executed growth strategies in general management, commercial and marketing roles across North America, Europe and the Middle East, and has been a Board member of Distill Ventures.

Claudia is known for her trusted relationships across the industry, as well as building high-performing teams and her strong commitment to delivering Diageo’s Society 2030 goals.

CEO Debra Crew, commented: “Sally’s appointment further strengthens our world-class executive team at Diageo. Sally brings a significant depth of experience in the consumer goods sector in North America and has a proven ability to drive substantial growth in businesses. I’m confident that with these appointments, we are set up to win at pace in North America.”

North America is Diageo's largest market and since fiscal 2019, has grown 41 per cent, in terms of net sales on a constant basis. Diageo is investing behind the further growth opportunity that the market presents including in its brands, portfolio and in its talent.