Caterpillar is one of the top 10 growing brands with an 18% increase in brand value

Caterpillar is named a top 100 brands for 17th year

Caterpillar is named a top 100 brands for 17th year

Caterpillar has, for the 17th year in a row, made the top 100 in the 2018 Interbrand rankings.

With a ranking of #82 and an overall brand value of US$ 5.73 billion, Caterpillar is also listed as one of the top 10 growing brands with an 18 percent increase for the year. The annual report, according to Interbrand, analyzes how brands help grow businesses - from delivering on customer expectations to driving economic value.  

Measuring the brand value

The company rankings are based on three key components.

The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company. 

The honor belongs to their people

Caterpillar is honored and humbled to again make the list, and it knows the strength of the Cat® brand comes from the men and women who live and breathe it every day - customers and operators who work tirelessly to build, power and shape the world;  Cat dealers who are the boots on the ground – there for customers whenever, wherever; and employees who design, test and build the iconic products that shine in their Cat yellow.

Caterpillar offers a wide range of opportunities

At Caterpillar, you can build the career you want.

They are looking to hire for a range of skills, experience levels and qualifications.

Their employees have the chance to create a varied resume by pursuing different career paths at Caterpillar - by moving between their many business units, job functions or locations. Ready to put your passion to work?

Explore Caterpillar job areas and apply today.

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