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Diageos Syl Saller celebrated as aTop 100 most effective marketer

Diageo's Syl Saller celebrated as aTop 100 most effective marketer

 September 19, 2019

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Saller, Chief Marketing and Innovation Officer at Diageo, is recognised for her excellent work after being included as one of Marketing Week's Top 100 Most Effective Marketers.

Leading the way for workplace diversity initiatives

Syl is a strong diversity advocate and personally wrote to each agency working for Diageo requesting gender diversity and gender pay gap data. This work has borne fruit, with agencies pledging initiatives so their workplaces mirror Diageo’s for representation. 

Diageo's own initiatives include working with the UN Unstereotype Alliance and Free The Bid, which aim to increase the number of female directors in the industry. Part of the International Alliance for Responsible Drinking, Syl is working with social media platforms to ensure alcohol ads are only shown to people who want to see them and are kept away from underage audiences. 

Syl is also a member of Diageo’s executive committee and takes the lead on innovation, ensuring the company continues to thrive given the rapidly changing consumer environment. This has included tapping into the growing popularity of gin and the craze for posting on Instagram with the launch of Gordon’s Pink, Tanqueray Flor de Sevilla and a super-premium Italian gin, Villa Ascenti.

Join inspirational women like Syl at Diageo

Women like Syl are making a huge difference through their work at Diageo.

If you want to be part of an inclusive company, search and apply for Diageo job vacancies today.

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