Amazon's Black Employee Network helped celebrate Black History Month via a range of activities for customers and employees


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Amazon celebrates Black History Month and engages its Network

Amazon celebrates Black History Month and engages its Network

 October 20, 2020

With the support of Amazon’s Black Employee Network (BEN), Amazon celebrated UK Black History Month with a host of activities available to customers and employees.

This included a brand new Alexa quiz and specially curated content from Audible, Prime Video and AmazonMusic.

Black History Month activities from music to movies

Audible Amazon -Bonny Greer

Amazon's Black History Month activities promote knowledge of Black history, culture and heritage, as well as shining a spotlight on Black people's positive contributions to British society.

Its Alexa quiz asks questions like: 'Who was the first Black, female, Labour politician to be elected to Parliament in 1987?', while its eight-part Aubible series of recommended texts from Black authors was curated by playwright, author and journalist Bonnie Greer.

Further Amazon offerings include a curated ‘Black History Month’ selection of movies and TV shows on Prime Video, including the critically-acclaimed Queen & Slim, to help customers discover movies and TV shows starring and made by Black artists, actors, writers and directors from the UK and around the world.

Finally, Amazon Music celebrates Black History Month via a “Black British Voices” playlist, highlighting the artists who have been instrumental in shaping the sound of contemporary Black music in the UK, as well as organizing a special socially-distanced live show on Twitch.

Supporting charities through AmazonSmile

BHM Amazon

AmazonSmile also added three new charities to its Smile spotlight charities: The Black Heart Foundation, which creates and improves educational access, learning, aspiration and achievement for underprivileged children around the world; Sickle Cell Society, the UK’s only national charity to support people living with sickle cell; and Youth Link Networks, which uses sustainable initiatives to empower young people for the relief of poverty or financial hardship anywhere in the world.

Encouraged by the commitment to change and equality

Amazon member

Rebecca Wijeyesinghe (pictured above) is a board member of Amazon BEN UK.

“Black lives always mattered. But there’s no denying that the tremendous increase in exposure and traction gained by the movement this year has been a watershed moment for people around the world," she says.

“I’ve been heartened by the level of engagement and commitment to change and equality, shown by many organisations and people around me. I’m particularly proud of the way Amazon has responded," she adds.

“It’s vital that we celebrate Black History Month in order to acknowledge and recognise the often-overlooked achievements of Black people and communities in this country. With a huge range of activities open to customers and employees, we hope to motivate everybody to advocate for change.”


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