NAACP Conference Highlights from Victoria Guster-Hines, McDonald’s Operations Officer


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McDonalds Operations Officer speaks at NAACP Conference

McDonald's Operations Officer speaks at NAACP Conference

McDonald’s Operations Officer, Victoria Guster-Hines shares the importance of investing in local communities at the National Association for the Advancement of Colored People (NAACP) 109th Annual Conference.

Since 2010, McDonald’s has proudly supported the NAACP. Their regional engagement with affiliate chapters extends even further with the locally owned and operated restaurants in communities around the country.

McDonald’s recently sponsored The NAACP’s 109th Annual Convention in San Antonio, Texas where local franchisees and restaurant crew met with attendees to share the positive ways McDonald’s engages in the community.

Listening, learning and exchanging ideas

As one of the largest employer brands, McDonald’s participates in this annual convening by listening, learning and exchanging ideas with experts in the workforce development, training and education spaces.

This year, as part of McDonald’s longstanding commitment to educational attainment, backpacks were donated to the ACT-SO program which hosted competition events throughout the conference. This is a year long achievement program designed to recruit, stimulate, and encourage high academic and cultural achievement among African-American high school students.

Notably, McDonald’s had the honor of participating in The Roy Wilkins Youth Luncheon. This annual luncheon recognizes the contributions of young leaders committed to advancing civil and human rights. McDonald’s Operations Officer in the Greater Houston area, Victoria Guster-Hines, was one of the sponsored guest speakers where she shared her experience at McDonald’s and how she encourages local community engagement opportunities.

One way McDonald’s does this is by offering opportunities to restaurant employees by meeting them where they are on their educational journey. Eligible employees at participating U.S. restaurants have the option to take advantage of Archways to Opportunity, a comprehensive education program that provides an opportunity to earn a high school diploma, receive upfront college tuition assistance, access free education advising services and learn English as a second language.

During the course of the luncheon, Victoria noted the great progress the global brand with local roots has made so far, with providing tuition assistance of 26 million dollars and increasing access to education for over 27,300 restaurant employees in the United States. She also added how the recent investment of 150 million and lowered eligibility requirements will provide more than 400,000 U.S. restaurant employees access to the program. “Our commitment to education reinforces our ongoing support of McDonald’s restaurant employees who play an important role in our journey to building a better McDonald’s and stronger communities,” Victoria shared.

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