Prime employer Avon's stand4her initiative aims to improve the lives of women by helping to advance their earning potential


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Avon's stand4her report highlights barriers women face

Avon's stand4her initiative launched in response to research that Avon commissioned to highlight some of the challenges and opportunities facing women today. stand4her aims to improve the lives of 100 million women each year by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.

stand4her includes:

  • the Avon Academy: a new training programme to provide millions of Avon Reps with the skills to grow their businesses
  • the Avon Scholarship programme: a global scholarship programme to provide education funding to reps and their families
  • the Avon Fair for Her programme: a set of standards to improve working conditions for women in the supply chain and across the industry

stand4her report builds on important research

stand4her research report

With Oxford Economics, Avon conducted extensive research drawing on a deep and wide set of data that was already available, as well as supplementing with additional primary research.  

Avon's research highlights some of the barriers holding women back around the world: 

  • only half of women feel they live in a culture that encourages female entrepreneurs 
  • advancing women’s economic potential could increase global GDP by more than $12 trillion annually
  • nearly 80 per cent of women believe beauty brands put too much pressure on them to be perfect 
  • a fifth of women feel unsafe in their communities, and a third will experience physical or sexual violence during their lifetime 

Throughout Avon's report there are stories from some of the people Avon works with around the world; including perspectives from partners in other organisations who share Avon's concerns, ambitions and plans for action to support women everywhere. There are also first-hand accounts from Avon Representatives sharing their experience of the different forms of support they have had from Avon to achieve economic empowerment, health or self-confidence. 

Find more information about the global impact of stand4her and the progress Avon has made so far.

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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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