Amazon collaborates with fashion designer for International Women's Day to celebrate woman-owned small businesses

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Amazon & Diane von Furstenberg celebrate work of women

Amazon & Diane von Furstenberg celebrate work of women

 March 03, 2020

In honor of International Women's Day and Women's History Month, Amazon and fashion designer Diane von Furstenberg have collaborated to celebrate woman-owned small businesses selling in Amazon stores.

In a campaign dubbed #InCharge, Amazon and Diane launched a web-page celebrating women entrepreneurs. The concept is explored in a Forbes article.

A dedicated #InCharge web-page

Amazon's #InCharge page is a place where consumers can read stories of inspiring female business owners and buy their products. They can also purchase items from an exclusive capsule collection, as well as books from a special reading list. 

Among the featured female business founders are Sarah Ribner of natural deodorant brand Piper Wai, Andrea Sreshta of solar lantern company LuminAID, Obia Ewah of natural hair-care line OBIA Naturals, Molly Hayward of organic feminine care business Cora, and Adva Levin of voice-design studio Pretzel Labs.

Women making a commitment to themselves

“To be #InCharge is first a commitment to ourselves. It is owning who we are. It is respecting and trusting our character, knowing that it is forever the home and core of our strength," Diane von Furstenberg comments.

“The #InCharge movement is a platform, a place to rally, to use our individual connections to help all women be the women they want to be. And so I thought it would be fun to work with Amazon which is such a huge platform to expose people to the inspiring stories of women in charge that have started businesses and seen significant success, [in part] thanks to Amazon.”

Part of Amazon's mission

Promoting small and medium-sized businesses is a big part of Amazon’s mission. 

Amazon continually strives to be the world’s best partner for small businesses,” says Nicholas Denisson, Amazon’s Vice President of Small Business.

“As part of our celebration of International Women’s Day, we are thrilled to collaborate with Diane von Furstenberg and her #InCharge initiative to showcase some of the many thousands of women entrepreneurs working with us.”

Read the full article in Forbes.

Join an employer supporting women's work

Celebrating woman-run businesses is one of many ways in which Amazon supports women's work. 

If you want to work for an employer that cares about female progression, search and apply for jobs with Amazon now.


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Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

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